Issue Nº 01
Branding & Website Studio
Autumn 2026
Made
The Feature
How Shivaun found its butterfly
A children’s label, from brief to launch
The Studio
Small studio, whole system
One team from strategy to launch
In this issue
Strategy to shelf to screen
Identity, packaging, websites
Method
The work, in four acts
Listen, define, design, launch
Cohesive
Brands that hold together: strategy, identity, packaging and websites, designed as one story.
From the studio
A logo on its own is not a brand.
A brand is the tag on the garment, the box it arrives in, the post that made you look twice and the website where you finally said yes. When those pieces are designed separately, people feel it, even if they can’t say why.
Made Cohesive designs them together. We start with strategy, written down in plain words, and build every touchpoint from the same foundations: the same colours, the same type, the same voice.
We work with a small number of brands at a time, so every project gets the same people from the first call to the launch, and the same care in making it all hold together.
— The Made Cohesive studio
The Feature · Children’s apparel
Shivaun Gentle clothing for curious kids
A complete brand for a plastic-free children’s label: audience and positioning, a butterfly-led identity, hang tags, labels, packaging and a Shopify store, all in one voice.
Industry
Children’s apparel
Audience
Modern parents, 28 to 40
Scope
Strategy, identity, packaging
Digital
Shopify store, social
More work
Selected projects
Website · Entertainment
Anchor Amol Nile Let’s make it a Blockbuster
A booking-first website for a Mumbai wedding anchor, mimicry artist and stand-up comic: his story, the events he hosts, his character acts, and a quick way to check his availability.
Website · Photography & film
Photo Phactory Stories, not poses
A storytelling website for a Surat wedding, family and brand photography studio with twelve years of work, built around featured stories, a way to book a date and a guest photo finder.
“Design every touchpoint as if it is the first one someone sees.”
Made Cohesive
The mood
Plates I–VIII
What we make
Contents · Four services · Tap to open
01 Brand strategy
Know who you are before you design anything. We turn your audience, market and product into a short, clear foundation.
- Audience and competitor research
- Positioning and brand story
- Brand pillars and values
- Tone of voice
02 Visual identity
Logo, type, colour and graphic elements designed as one family, with rules simple enough for anyone on your team.
- Logo, monogram and wordmark
- Typography and colour palette
- Illustration and pattern
- Brand guidelines
03 Packaging & print
Tags, labels, boxes and mailers that make unboxing feel like part of the brand, with print-ready files for your suppliers.
- Packaging design
- Hang tags and garment labels
- Stationery and inserts
- Print-ready artwork
04 Websites
Fast, accessible websites and Shopify stores that look like your brand and are easy for you to update yourself.
- Site structure and copy guidance
- Web and mobile design
- Shopify and website build
- Launch support and handover
The work, in four acts
No surprises
I.
Listen
A discovery call and a short questionnaire. We learn your product, your customers and what isn’t working today.
II.
Define
Audience, positioning, brand pillars and tone of voice, written down and agreed before any design starts.
III.
Design
Logo, type, colour and graphic elements, then the real things: tags, labels, packaging, social and web pages.
IV.
Launch
Final files, a brand guide your team can use, print-ready artwork and a live website.
The studio
Small studio. Whole system.
The people who write your strategy also design your packaging and build your website. Nothing is handed off, so nothing gets lost.
One team
From the first call to the launch, the same people work on your brand.
Plain words
No jargon in our proposals, and none in your brand.
Made to be used
Guidelines your team can follow without calling us.
Letters to the studio
You asked.
Q. How long does a branding project take?
It depends on scope. A brand identity usually takes a few weeks; identity plus packaging and a website takes longer. You get a timeline with dates in your proposal before we start.
Q. How much does it cost?
Every project is quoted after a short discovery call, once we know what you need. The quote is fixed, and it lists exactly what you’ll receive.
Q. Can you design only a website, or only packaging?
Yes. If you already have a brand, we work from your existing guidelines. If the foundations are missing, we’ll tell you and suggest the smallest fix.
Q. Which platform do you build websites on?
The one that suits how you’ll run the site day to day. For product brands that’s usually Shopify, as it was for Shivaun.
Q. What do I need to get started?
A few lines about your business and what you’d like to change. Get in touch below and we’ll set up a call.
Commission us
Let’s make it cohesive.
Tell us a little about your brand. We reply to every message and set up a short call to understand what you need.